New York based agency Merkley + Partners are the minds behind this effective campaign for the Ad Council, promoting awareness about lead poisoning from paint. These print ads juxtapose children’s food items with paint that appears to be milk or orange juice. These images are striking and coincide with the message that over one million children are affected by lead poisoning today. Merkley + Partners also created a TV campaign that accompany the print pieces. The agency won an ADDY in 2011 for these pro-bono public service messages.